Spring Style: Millay Vintage

Spring inspiration

When it comes to online shopping, styling and photography is key. Without the ability to touch and try on, visuals are the only thing you've got to go on! And when it comes to standout imagery, Boston-based Millay Vintage rivals my favorite brand-name catalogues for setting a mood and telling a story that makes me want to click 'buy' on just about everything in the shop.

Vintage romance

The shop is named after early 20th-century poet Edna St. Vincent-Millayand the ever-changing selection of apparel, accessories, and homegoods gives nod to the vivid, sensual lyricism of Millay's work while also feeling utterly modern and wearable today. Boutique owner Mary regularly posts inventory updates to Facebook, plus the Millay Vintage Instagram feed conjures daydreams of lazy afternoon picnics in sun-drenched wildflower fields. In other words, it's escapism at its romantic best!