Rue Heads South: Gap Styldby Bloggers in Atlanta

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I published my first blog post 4 years ago today. If you told me then that 48 months later, as a direct result of this blog, I'd be creative directing, producing, and modeling in a campaign for the Gap, I'd have replied, 'What the heck took so long?' (Patience is not my forté.) But now my response is, 'Gosh, I feel proud.' So I'd like to share with you the most recent installment of that campaign.

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We went to Atlanta to shoot with one of my favorite photography teams Our Labor of Love–not only because working with them is a joy, but because there is some seriously hot blogger action down south! Erin of Design for Mankind, Elise from Pennyweight, Kel from Addicted to Discovery, and Emily from Once Wed made amazing models for the Gap Styld.by campaign. We had a blast on set.

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I wanted it to feel like our first set of campaign photos had been dragged into the Georgia woods, left for a year, then revisited. Ginny Branch-Stelling killed it with wardrobe, Amy Osaba and team made beautiful sets and florals, Claudia Mejerle and Raney O'Keefe primped our blogger models, and Sun In My Belly kept us fed and watered. Thanks to EVERYONE who made it happen, y'all!

P.S. You can see all the Gap Styld.by photos in the current issue of Rue starting on page 30. With witty copywriting courtesy of none other than yours truly 😉

  1. YES–where is my MFAMB in this Gap campaign?! You need to be up in there, Jens. Just saying. In other news–congrats, Annie! FOUR years. Dude. That’s awesome. And so are you! (and so is sun in my belly! Love me some Alison Lueker!) Keep up the wonderful work, love. xo

  2. you ROCKED it anne. so proud of who you are and how far you’ve come in four years. xoxoxoxoxoxoxoxo
    ps: patience is definitely not my forte either ;o)

  3. DUDE. I totally neglected to recognize the gorgeousness of the bloggers/styling/photography in the above images! Ack. I blame PMS. But really, well done–they are all so lovely, and make me want to go buy their outfits immeds! xo

  4. he new lines from Kate Spade, Juicy Couture, and Lucky Brand Jeans will be on the runway. If you’re in the area come say hi, and have a great weekend!

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  6. I’d have replied, ‘What the heck took so long?’ (Patience is not my forté.) But now my response is, ‘Gosh, I feel proud.’ So I’d like to share with you the most recent installment of that campaign.

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