I've always been a quality over quantity kind of girl. Especially since my transition from San Francisco to LA—when I moved into my apartment with just a suitcase of clothes—I've become increasingly focused on bringing home only the items that I absolutely love. I know I'm not the only one shifting my attention to buying less and buying for life. So I'm really excited about the launch of Zady, a site devoted to promoting companies that emphasize ethics and integrity over fast fashion.
Zady is the brainchild of two women who have been friends since their high school days. A combination online boutique and educational resource, the site accompanies every piece for sale with in-depth and beautifully relayed stories, images, and information. You'll learn the history of the materials in each item and why the designer chose one particular process over another. In the learning, you'll gain a deeper appreciation for your purchase and the people who created it, and you'll be more likely to treasure it for years to come.
Mission and philsophy aside, Zady is really good shopping. The founders carefully consider each label they carry and sell only the best of the best. Price points are in the middle range, and they represent money well-spent on quality design and construction. You'll be familiar with some of the brands and excited to discover knew ones as well. Sign up now for access, because Zady is going places!