The word popup conjures images of cute little kiosks or guerrilla shopping installations. What it certainly doesn’t suggest is a 35,000 square foot furniture extravaganza housed in a former department store. But when you’re HD Buttercup, and your main location is a whopping 150,000 square foot retail environment, anything smaller truly is a popup. And after 10 years as the most extensive and expansive decor purveyor on the West Coast, HD Buttercup has earned the right to use whatever words it likes.
A visit to HD Buttercup Santa Monica is like a trip into the pages of your favorite shelter mag. Each shoppable vignette is created with a thoughtful yet effortless mix that speaks to today’s movement towards genre-busting interiors. In other words, there’s no cookie cutter style here! Just quality furniture ranging from midcentury modern to coastal cool; pillows, tables, and rugs with a globally inspired feel; and a brilliant selection of lighting and art for memorable finishing touches.
HD Buttercup is also known for its superior in-house design consulting services, and the Santa Monica popup has a full roster of experts on hand! You can cozy up on a linen chaise longue and get advice on your latest bedroom makeover, or brainstorm upholstery options over a burger and fries at the store’s adjoining Umami Burger. Don’t be surprised if you end up spending way longer than planned at the store, because once you pop in to this popup, you’ll never want to leave!
P.S. For design junkies outside of California, HD Buttercup has a sample selection of their best goodies online! Or if you’re passing through, visit the popup at the historic Fred Segal building, 500 Broadway in Santa Monica.